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The Secret To Successful Online Marketing

May 16, 2014 By James Hill

Discovering This Dirty Little Secret Will Change Your Online Marketing Strategy Dear Friend, One the of dirtiest little secrets in the marketing world is online marketing is totally different to normal marketing and none of the old school rules apply. Well, it’s not true. In fact, the only way online marketing differs to offline marketing […]

Filed Under: Strategies

“Is The Constant Search For New Customers Killing Your Business…”

December 9, 2013 By James Hill

Dear Friend, It’s really easy to fall into the “must grow the business”, “must find new clients” trap… because everyone knows, to get massive amounts of growth in your business the only effective way is to get more clients. But what about the clients you already have – Did you forget about them? Think about […]

Filed Under: Strategies Tagged With: Client Retention

“How To Set Your Marketing Budget”

December 4, 2013 By James Hill

Dear Friend, One of the most frequently asked question asked: How Big Should My Marketing Budget Be? With businesses all being of different shapes and sizes, you might be surprised to find the answer is the same for everyone. (at least at a basic level – which is all most business really need) Let me […]

Filed Under: Strategies Tagged With: Budget, Marketing Budget

“The 3 Critical Elements Of Wickedly Effective Marketing…”

September 27, 2013 By James Hill

Dear Friend, If you miss just one of these marketing elements, you’re leaving money on the table. Because you’re only engaging a fraction of the new clients who want your product or service. Literally – your marketing has been in contact with someone who wants your product or service who has gone on to buy […]

Filed Under: Strategies

“The Only Question You Should Use To Judge Marketing…”

September 23, 2013 By James Hill

Dear Friend, To a successful business owner – the only question they use to judge their marketing is… How Many Leads Did The Marketing Strategy Generate How good it looks, how nice it sounds, the aesthetic flow all come a distant second to… How Many Leads Did The Marketing Strategy Generate. Because the more leads […]

Filed Under: Strategies

“Making The Sale – Without Selling…”

September 18, 2013 By James Hill

Dear Friend, One of the key secrets to creating low pressure, high return marketing is… Not Selling. No one likes to be sold to and if you’re marketing is doing this, well – in todays market you’re dead in the water or at the very least really struggling (and quite probably sitting on a gold […]

Filed Under: Strategies

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Why It Is Pointless Chasing People Who Need You

By James Hill Leave a Comment

G’day, It probably sounds pretty counter intuitive to tell a business owner to stop chasing the people who desperately need their product or service. As a marketing professional, I can pick-up any magazine or newspaper and find dozens of people who desperately need the sort of help I can provide. Alas – it can be […]

What Hollywood A Listers Can Teach Us About Value

By James Hill Leave a Comment

Dear Friend, To the mere mortals who live in what is commonly referred to as the real world… To be paid $50 Million dollars seems like a very silly amount for someone to earn just for making a movie. (it’s all just lights and glamour anyway, right) Until you look at what is happening behind […]

What Milk Can Teach Us About Marketing

By James Hill

Dear Friend, Why is it Milk, and I’m not talking about the different fancy shmancy A2, skim, lite, variety – just your plain ole run of the milk, stand 2L bottle… Can differ in price by 33%. Look at these two bottles, I bought the 2L bottle on the left at a supermarket for $2.99 […]

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