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Are You Winning In The Race To Go Broke Before Your Competition

September 2, 2013 By James Hill

Dear Friend, When trying to out manoeuvre your competition – the easiest tactic to implement is lowering your prices to become more competitive in the eyes of your clients. The problem with this is there will always be someone willing to go broke quicker than you are. When a business doesn’t know how to compete […]

Filed Under: Strategies

Pay Your Taxes – And Sleep At Night

August 23, 2013 By James Hill

Dear , There is nothing wrong with minimising the amount of tax you pay (do we need to go into how much governments waste) – but at the end of the day when your accountant gives you the bill, Pay it – Simple. Note: Make sure you have good accountant. You’ll sleep like a baby […]

Filed Under: Insider Marketing Tagged With: Tax

Small Business And YOUR 10,000 Person Sales Team

August 22, 2013 By James Hill

Dear , If you asked any small business person if they would like a 10,000 person sales team – they would answer of course (but like a small operator could ever afford that). Actually you can – because the 10,000 person sales team is a direct mail sales letter designed to introduce your products and […]

Filed Under: Insider Marketing

Your 24/7 Sales Person – And It Loves To Work

August 22, 2013 By James Hill

Dear , Every business operating today should have one of these – a website. If you don’t – well, to be honest I’m not really sure what to say. So, I’m just going to assume you do have a website. Your website is your 24/7 sales person – it’s always up and running and it […]

Filed Under: Insider Marketing

The Biggest Keys To Growth Might Be Inside Your Business

August 22, 2013 By James Hill

Dear , This post should scare the heck out of you and be one of biggest, butt kicking “uh-huh” moment all at the same time. Growing your business is not just about getting as many new clients as you possible can. Just think about this for a moment. If you are loosing 20% of your […]

Filed Under: Insider Marketing

“The Internet Is Not Working For My Marketing…”

July 31, 2013 By James Hill

Dear Friend, Long gone are the days where you could just get by, having a website in that thing called “The Internet”. It use to be – and not too many years ago – you could out fox your competition by having an entertaining website attached to your business. Because the internet was all new […]

Filed Under: Strategies

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Why It Is Pointless Chasing People Who Need You

By James Hill Leave a Comment

G’day, It probably sounds pretty counter intuitive to tell a business owner to stop chasing the people who desperately need their product or service. As a marketing professional, I can pick-up any magazine or newspaper and find dozens of people who desperately need the sort of help I can provide. Alas – it can be […]

What Hollywood A Listers Can Teach Us About Value

By James Hill Leave a Comment

Dear Friend, To the mere mortals who live in what is commonly referred to as the real world… To be paid $50 Million dollars seems like a very silly amount for someone to earn just for making a movie. (it’s all just lights and glamour anyway, right) Until you look at what is happening behind […]

What Milk Can Teach Us About Marketing

By James Hill

Dear Friend, Why is it Milk, and I’m not talking about the different fancy shmancy A2, skim, lite, variety – just your plain ole run of the milk, stand 2L bottle… Can differ in price by 33%. Look at these two bottles, I bought the 2L bottle on the left at a supermarket for $2.99 […]

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