Dear ,
Every business operating today should have one of these – a website. If you don’t – well, to be honest I’m not really sure what to say. So, I’m just going to assume you do have a website.
Your website is your 24/7 sales person – it’s always up and running and it can cope with 100’s even 1000’s of prospects at the same time…
And each prospect will feel like they are the only person in the room – if your website up properly that is.
Here are some of the biggest obstacles standing in the way of having a website which performs like a thorough breed race horse.
1. The first obstacle is most websites are designed by graphic designers – not sales people. Graphic designers like beautiful pictures and fancy graphics – the truth is none of these sell. Your website is only there for one purpose, to get your new prospect to take an action. Everything on your website should be directed at getting your prospect to take that action. Pictures don’t compel people to do anything.
2. The website doesn’t have a clear, defined purpose. It’s not sure what it’s doing – therefore it doesn’t do anything particularly well. Make sure your website has a clear defined purpose in your marketing strategy. It might be to compel the prospect to click a button to download a free report, make a phone call, or send you an email. It doesn’t matter – as long as it’s purpose is clear.
3. The website doesn’t engage prospects. You have about 1.5 seconds to grab a prospects attention. So you need to make it count. You need to literally reach out of the page and grab them by the collar with a headline which will literally shock them into reading the next line.
4. Pictures don’t sell – actually pictures don’t sell by themselves. You need to put them into context. If you use a picture you need to be able to explain how it works with your sales pitch. What emotion does it evoke in your prospect. How does it help persuade them to take the action?
5. Your website is boring. It looks like all the other showy, fancy pants websites out their – which are flat out boring too. You need to be sharp and to the point. Don’t use ten words when one will do the job. Because when a prospect lands on your website – they are only interested in one thing, how you are going to solve their problem. They are only interested in themselves.
6. There’s no call to action. You might have the greatest content or the greatest sales pitch in the world. If you don’t tell the prospect exactly what to do next – you are letting prospects slip through your fingers.
Your website will work as hard as you want it too… or it can be as lazy as you let it be. The choice is yours.
Make Your Marketing Work Harder,
James Hill
PS. Just remember – your website is the cornerstone of your online presents. All roads lead to Rome – in the online world, all roads lead to your website.