Dear ,
If you asked any small business person if they would like a 10,000 person sales team – they would answer of course (but like a small operator could ever afford that).
Actually you can – because the 10,000 person sales team is a direct mail sales letter designed to introduce your products and services to your prospects.
You can send direct mail to 100’s, 1000’s even millions of prospects at the same time to get your message across. (It is called direct – because you want you prospect to take an action when they have read your letter.)
For example – it can take weeks even months to set up an appointment by cold calling. When you’re cold calling someone you are putting them on the spot, introducing them to the idea for the first time. It needs time to settle in, the idea needs to be embraced.
By using a sale letter – you do all this ahead of time. So when you call the prospect, you are not cold calling but following up on the sales letter. Sending a letter ahead of time can increase the effectiveness of the phone call by 1000%
A properly crafted sales letter can cut weeks out of the sales process – you may not even wish to call them. Direct them to your website where they can “find out more information”.
So your marketing funnel becomes a 3 (or more) step process.
Step 1: The Sales letter gets people to your website.
Step 2: Your website get prospects to call you.
Step 3: The phone call give you the opportunity to speak to someone who is genuinely interested in your product / service. From their you set up an appointment.
This process largely depends on the cost of your product / service.
Make Your Marketing Work Harder,
James Hill
PS. If you write your sales letter yourself, make sure it is sharp and to the point. Don’t waffle on – clearly state your case as you would if the prospect were standing in front of you.
PPS. A good sales oriented copywriter is worth their weight in gold when it comes to writing sales letters.