Dear Friend,
To a successful business owner – the only question they use to judge their marketing is…
How Many Leads Did The Marketing Strategy Generate
How good it looks, how nice it sounds, the aesthetic flow all come a distant second to… How Many Leads Did The Marketing Strategy Generate.
Because the more leads you have – the more sales you make – the more cash in your back pocket.
It doesn’t matter how pretty or entertaining an ad is – the only way you can call it successful is if it filled your back pockets with the folding stuff.
Who cares if you didn’t win the most entertaining ad award – if your ad highest return on investment.
Don’t be clever – don’t be entertaining. Just get your marketing message across.
Make Your Marketing Work Harder,
James
PS. Award winning ads are judged by entertainment value – not how much profit they generate. Be careful of this trap.