Dear Friend,
If you miss just one of these marketing elements, you’re leaving money on the table.
Because you’re only engaging a fraction of the new clients who want your product or service. Literally – your marketing has been in contact with someone who wants your product or service who has gone on to buy from someone else.
Your marketing is not optimised to generate the most amount of clients for the least amount of dollars.
So… how do you solve this problem?
First – You need an industry expert. This is the person who knows the ins and outs of the industry, the problems it faces and the clients it serves – in a small business this is you.
Second – You need a white hot MARKETING copywriter. And this is by far the most important in advertising, because they are the ones responsible for communicating your marketing message.
Now don’t mistake the marketing copywriter for a blogger, content writer, technical writer or english major. The marketing copywriter is a salesman in print. They translate all the industry expert knows into a captivating, compelling story which leaves your prospect in a cold sweat of excitement – “finally, their problem has been solved”.
Third – An outstanding graphic designer who can pull it all together and make it look like heaven for eyes.
Though – A word of caution here. The wording of any ad is by far the most important element, it’s the part doing the grunt work and should never be compromised in favour of style, pictures or graphics.
Make Your Marketing Work Harder,
James Hill