There Is No Problem In Business Which Can Not Be Solved By Good Marketing
Dear Friend, How good would it be if there was a key on your computer keyboard which said “Just fix the problem”. In the world of business – the “Just fix the problem” key is Marketing. If you don’t have enough money to pay the electricity bill – you hit the Marketing key and in […]
Little Marketing Events
Dear Friend, Business Cards… These little pieces of cardboard should be called Marketing Cards – because they don’t just contain your contact details. They are in actual fact a Marketing Event for your business. Note – I didn’t say marketing opportunity. It is an event because it is happening whether you like it or not. […]
Following Up With Clients – The Automatic Door Opener To Your Next Sale.
Dear Friend, How good does it feel to make a sale. You have a happy customer – AND now you have more cash in your pocket. Your business is going to survive another day-week-month. The pressure is off. Just because you have made the sale – don’t forget about the Marketing because what you do […]
Long Term Strategy vs Short Term Tactics
Dear Friend, When you are under the pump, when you just have to make the next sale to stop the electricity being turned off, it can be hard to remember who you are selling to is actually a person too… AND most likely the best lead source for your NEXT customer. If someone buys your […]
Are They Customers Or Clients
Hello , If you are new here – it won’t be long before you get sick of me harping on about how much of your business success lays in how you THINK about doing business. Thought comes before the doing… which leads me to a distinction which will be very useful in building success into […]
Get Your Own Domain Name
Once you get the attention of your new customer, marketing is about getting your customer to like and trust you (enough to consider parting with their hard earned cash). It is a trait of human nature, people will give more trust to a large business than a small business at first glance… and even less […]