Dear Friend,
How good would it be if there was a key on your computer keyboard which said “Just fix the problem”.
In the world of business – the “Just fix the problem” key is Marketing.
If you don’t have enough money to pay the electricity bill – you hit the Marketing key and in come 5, 10, 50 more clients. Bill Paid!
You need more money to pay for little Johnny’s braces – you hit the Marketing key and in come 2, 20, 200 new clients. Braces Done!
You know the boat you were looking at the other day – yep, hit the Marketing key and in come 10, 100, 1000 new clients. He-llo shiny, brand spanking new boat!
Most problems in business can be boiled down to money – more specifically not having enough money. So when you need more money in your business – you need to hit that Marketing key.
Good Marketing solves the lack of money problem in business (and all the pain it brings with it).
Is your marketing good enough you can manage the growth of your business controlling your exposure to your clients?
Market Smarter – Not Harder,
James