Dear Friend,
When you are under the pump, when you just have to make the next sale to stop the electricity being turned off, it can be hard to remember who you are selling to is actually a person too…
AND most likely the best lead source for your NEXT customer.
If someone buys your product or service and they are over the moon about the service you gave, the integrity you maintained and the actually value the product delivered – you can bet your bottom dollar they are going to tell their friends about it.
Why not sweeten the deal and offer their friends a nice discount if they refer them to you within 2 weeks, or 3 weeks or 5 weeks.
If you use every trick in the book to SELL them, you wont see them again and they certainly wont see any of their friends.
Long term strategy will out Profit short term tactics day in day out in the long run.
Happy Marketing,
James
PS. Every time you speak to a client – it IS a Marketing Event… whether you like it or not.