“Live And Die By The Sword…”
Dear Friend, If you’re a business owner – this is you Living and Dying by the sword, whether you like it or not. If you have employees or a family to support – this is what you are being held to. Their success or failure is in your hands. No pressure – right! It’s not […]
“The World Is Suffering From A Lack Of Excitement…”
Dear Friend, How many people do you know who bounce out of bed in the morning itching to go to work – because what they do is going to change the world. It might only be a small part of the world, say your local neighbourhood – but they are going to make a difference. […]
“How Quickly Do You Deliver…”
Dear Friend, It seems kind of a strange post to have on a Marketing website – doesn’t it? Maybe… The truth is everybody wants everything now… literally at the click of a button. Your prospects will be put off at the thought of having to wait even milliseconds for your product or service to arrive. […]
“When Do You Stop Investing In Marketing…”
Dear Friend, This is a trick question – even if they turn the lights off and your landlord kicks you out, good, optimised marketing is the last thing you stop investing in. So why is it Marketing is often first thing business owners stop investing in…? The short answer is – their marketing doesn’t work. […]
“Do You Ask Your Clients If They Want Fries…”
Dear Friend, The most profitable combination of words in the world are – “Do You Want Fries With That?” And it’s the one question most business owners DON’T ask. It is the most cost effective strategy you can use to increase your average client sale – because it doesn’t cost you anything. AND – if […]
The Biggest Reason To Use Social Media
Dear Friend, One of the biggest advantages of Social Media, as surveyed by some 3800 marketers, remains the increased exposure your business can get for free – if you do it right. If you’re delivering interesting, relevant content – it takes less than 60 seconds for your audience to share it with all their friends, […]