Dear Friend,
If you’re a business owner – this is you Living and Dying by the sword, whether you like it or not. If you have employees or a family to support – this is what you are being held to. Their success or failure is in your hands.
No pressure – right!
It’s not actually that bad – and can be a lot of fun, when you figure out what it is your business is really all about.
Oh – I know you know what you business does, it bakes bread, fixes cars, sells fashion, cuts hair… This is not quite what I mean.
Figuring our the meaning of your business goes a lot deeper – and often gets dismissed because immediate dollar value is not obvious.
However – when you figure it out, it is like strapping a supercharger on your business.
So… what is the real meaning of your business. Why does it exist – and making you money is not a reason, it’s just a result of doing good business.
The answer to this lies with your clients – what do they really get when they do business with you.
- The most successful businesses have meaning:
- They exist to increase the quality of life
- To right a wrong
- To prevent the end of something good
Sure, you can have a good business and make a nice profit.
Make Your Marketing Work Harder,
James
PS. When you find the meaning of your business – you unleash your real marketing power. No one in business for money can compete with someone in business for meaning.