Dear Friend,
This is a trick question – even if they turn the lights off and your landlord kicks you out, good, optimised marketing is the last thing you stop investing in.
So why is it Marketing is often first thing business owners stop investing in…?
The short answer is – their marketing doesn’t work. And because of this they see marketing as an expense – where they should be seeing it as an investment.
In business – everything is a luxury item except for your marketing activities because Marketing is the only activity which brings you more clients, increases your average client sale and increases your client lifetime value.
Remember – Clients are the only people who will give you cash – the life blood of your business.
But – make sure your marketing is optimised. Good marketing is when you know if you spend $1000 you are going to make $2000 profit.
If you don’t know how much you’re going to make – you’re gambling!
This is why it is so important to continually optimise your marketing strategies – and when times are tough, you focus even harder on making sure your marketing is working as hard as possible – because this is where your pay day really comes from.
Make Your Marketing Work Harder For You,
James
PS. When you create a piece of marketing which works – use it until it stops working, not a second before. Even if you’re bored with it – your new clients think it is the greatest thing in the world, and they are the ones who really count.