G’day, It probably sounds pretty counter intuitive to tell a business owner to stop chasing the people who desperately need their product or service. As a marketing professional, I can pick-up any magazine or newspaper and find dozens of people who desperately need the sort of help I can provide. Alas – it can be […]
What Hollywood A Listers Can Teach Us About Value
Dear Friend, To the mere mortals who live in what is commonly referred to as the real world… To be paid $50 Million dollars seems like a very silly amount for someone to earn just for making a movie. (it’s all just lights and glamour anyway, right) Until you look at what is happening behind […]
What Milk Can Teach Us About Marketing
Dear Friend, Why is it Milk, and I’m not talking about the different fancy shmancy A2, skim, lite, variety – just your plain ole run of the milk, stand 2L bottle… Can differ in price by 33%. Look at these two bottles, I bought the 2L bottle on the left at a supermarket for $2.99 […]
Facebook Is Not A Strategy…
G’Day, Facebook is not a strategy – it’s a source of traffic. It’s where people go to hang out in the online world we live in. You can catch up with anyone, at any time anywhere in the world where you have an internet connection. And with the internet.org Facebook initiative – it won’t be […]
Discover Why Marketing Fails Before It Even Begins
Dear Friend, Why Does Marketing Fail? It seems like the holy grail of marketing questions… Except it’s not, in fact some business owners do market extremely well without even realising it. They just know what they’re doing works – so they keep doing it. Which simply means, you can too. So let’s get to it… […]
The Silent Killer In Business
Dear Friend, There’s a magical moment in business – it’s the moment cash hits your bank account. Let’s not be shy about it, it’s one of the best feeling you can have in business. And it should be, it means you’ve delivered. It means you’ve improved someone else’s life. Hitting those moments is not always […]