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James Hill

Why It Is Pointless Chasing People Who Need You

June 28, 2015 By James Hill Leave a Comment

G’day, It probably sounds pretty counter intuitive to tell a business owner to stop chasing the people who desperately need their product or service. As a marketing professional, I can pick-up any magazine or newspaper and find dozens of people who desperately need the sort of help I can provide. Alas – it can be […]

Filed Under: Strategies Tagged With: Leads

What Hollywood A Listers Can Teach Us About Value

June 4, 2015 By James Hill Leave a Comment

Dear Friend, To the mere mortals who live in what is commonly referred to as the real world… To be paid $50 Million dollars seems like a very silly amount for someone to earn just for making a movie. (it’s all just lights and glamour anyway, right) Until you look at what is happening behind […]

Filed Under: Strategies

What Milk Can Teach Us About Marketing

March 31, 2015 By James Hill

Dear Friend, Why is it Milk, and I’m not talking about the different fancy shmancy A2, skim, lite, variety – just your plain ole run of the milk, stand 2L bottle… Can differ in price by 33%. Look at these two bottles, I bought the 2L bottle on the left at a supermarket for $2.99 […]

Filed Under: Strategies

Facebook Is Not A Strategy…

March 9, 2015 By James Hill

G’Day, Facebook is not a strategy – it’s a source of traffic. It’s where people go to hang out in the online world we live in. You can catch up with anyone, at any time anywhere in the world where you have an internet connection. And with the internet.org Facebook initiative – it won’t be […]

Filed Under: Strategies

Discover Why Marketing Fails Before It Even Begins

February 23, 2015 By James Hill

Dear Friend, Why Does Marketing Fail? It seems like the holy grail of marketing questions… Except it’s not, in fact some business owners do market extremely well without even realising it. They just know what they’re doing works – so they keep doing it. Which simply means, you can too. So let’s get to it… […]

Filed Under: Strategies Tagged With: Content Marketing, Marketing, Marketing Strategy

The Silent Killer In Business

July 9, 2014 By James Hill

Dear Friend, There’s a magical moment in business – it’s the moment cash hits your bank account. Let’s not be shy about it, it’s one of the best feeling you can have in business. And it should be, it means you’ve delivered. It means you’ve improved someone else’s life. Hitting those moments is not always […]

Filed Under: Strategies Tagged With: Busy Time

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Why It Is Pointless Chasing People Who Need You

By James Hill Leave a Comment

G’day, It probably sounds pretty counter intuitive to tell a business owner to stop chasing the people who desperately need their product or service. As a marketing professional, I can pick-up any magazine or newspaper and find dozens of people who desperately need the sort of help I can provide. Alas – it can be […]

What Hollywood A Listers Can Teach Us About Value

By James Hill Leave a Comment

Dear Friend, To the mere mortals who live in what is commonly referred to as the real world… To be paid $50 Million dollars seems like a very silly amount for someone to earn just for making a movie. (it’s all just lights and glamour anyway, right) Until you look at what is happening behind […]

What Milk Can Teach Us About Marketing

By James Hill

Dear Friend, Why is it Milk, and I’m not talking about the different fancy shmancy A2, skim, lite, variety – just your plain ole run of the milk, stand 2L bottle… Can differ in price by 33%. Look at these two bottles, I bought the 2L bottle on the left at a supermarket for $2.99 […]

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