It probably sounds pretty counter intuitive to tell a business owner to stop chasing the people who desperately need their product or service.
As a marketing professional, I can pick-up any magazine or newspaper and find dozens of people who desperately need the sort of help I can provide.
Alas – it can be a pointless exercise to try and convince these people of the value you can bring to their business.
Because the simple truth is – they don’t want you. They don’t want your product or services (just yet anyway).
Even though they desperately need you, they would prefer to keep struggling through it until the pain gets so unbearable…
Something snaps in their brain.
It happens to everyone – a universal thought…
There Has To Be An EASIER Way
And there is – hire a professional.
In this moment, their position has changed from desperately needing you to…
Desperately Wanting You!
And now they are ready to listen to how you can make their life easier.
There are a lot of people out there who desperately want you.
Chase them – or more importantly.
Make it easy for them to chase you!