Dear Friend,
One of the biggest advantages of Social Media, as surveyed by some 3800 marketers, remains the increased exposure your business can get for free – if you do it right.
If you’re delivering interesting, relevant content – it takes less than 60 seconds for your audience to share it with all their friends, and for them to share it with their friends… your audience grows and you get to sit back and enjoy.
If you’re boring or try to sell (no one likes the guy at a social gathering trying to do the sell job)… the worst thing is not being ignored. It’s your campaign going viral in a very negative slanging match – your business is now in damage control.
If you deliver content which adds positively to a persons life – they will happily send it on without even being asked.
Market Smarter – Not Harder,
James