Strategies are nothing more than plans. A way to complete a task or achieve a goal.
For example, a cake recipe. If you follow the plan (the recipe) you’ll end up with a cake.
Whether the cake tastes any good depends on your structure.
Structure is all about how you implement that plan. It’s your beliefs and values system.
Whether you think something is possible or not will effect your outcome.
Let’s use our cake recipe. Now we’re going to take someone who can’t cook – and I mean they would burn water. And we’re also going to get a world class chef.
We’re going to get them both to cook the same cake, using the same recipe, using the same ingredience. The only thing different is what’s in their head.
Now if you had to bet your last dollar – who would your bet on to bake the best cake.
That’s right – the chef.
Even though it’s the same recipe, the chef has a better values, or belief system when it comes to baking cakes. He simply believes he can bake a better cake. (Remember everything else is identical – the recipe, the ingredience, the process).
It’s the same in business.
There are many strategies for running a successful business – and whether you think they’re good strategies or bad strategies will effect how you implement them.
You might think using Google Adwords is not good for your business – yet I’ll bet you someone in your field has been very successful using it.
And if that is the case, or has been the case. Then you have to ask yourself a better questions, like…
What is the best way to do this? (And sometimes you have to pay an expert in the field to find out).
You have to operate from a sound structure to achieve your goals. To achieve your success. (And I define success as achieving your goals.)
And some people are going to have some baggage (The it’s not possible, I can’t do this kind) – just be okay with it and move on.
Now this doesn’t mean operate from a system of false beliefs.
You can’t simply believe your going to make an extra ten thousand next week if the most you’ve ever made is two thousand.
It’s just not going to happen.
You still have to cement yourself in reality. By all means stretch yourself, set yourself a lofty goal.
But you have recognise the difference between a lofty goal and a pipe dream.
If not – you’re setting yourself up for failure.
When you’re operating from a success structure, you’re always asking 2 questions.
1. How can it be achieved (what are the steps we need to take)?
2. Can we do it in the time frame available?
An extra ten grand might not be possible next week, but over the next 6 to 12 months is a different story.