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Why It Is Pointless Chasing People Who Need You

G’day, It probably sounds pretty counter intuitive to tell a business owner to stop chasing the people who desperately need their product or service. As a marketing professional, I can pick-up any magazine or newspaper and find dozens of people who desperately need the sort of help I can provide. Alas – it can be […]

What Hollywood A Listers Can Teach Us About Value

By James Hill Leave a Comment

Dear Friend, To the mere mortals who live in what is commonly referred to as the real world… To be paid $50 Million dollars seems like a very silly amount for someone to earn just for making a movie. (it’s all just lights and glamour anyway, right) Until you look at what is happening behind […]

What Milk Can Teach Us About Marketing

By James Hill

Dear Friend, Why is it Milk, and I’m not talking about the different fancy shmancy A2, skim, lite, variety – just your plain ole run of the milk, stand 2L bottle… Can differ in price by 33%. Look at these two bottles, I bought the 2L bottle on the left at a supermarket for $2.99 […]