Dear Friend,
How good does it feel to make a sale. You have a happy customer – AND now you have more cash in your pocket. Your business is going to survive another day-week-month. The pressure is off.
Just because you have made the sale – don’t forget about the Marketing because what you do next is the difference between a successful business and anoutrageously successful business.
Following Up
Send your client a card to say thank you for their business or give them a call after a day or two to see how they are going. If you are selling big ticket items you might want to surprise the client with a high value, low cost bonus of some description. Something which will complement the product/service they just bought from you. (This is important… don’t send them rubbish. It needs to be something of value to the client. If you send them rubbish this will backfire on you.)
Why is following up so important?
Two reasons:
1. It combats buyer remorse. That feeling of “Have I done the right thing by buying this”. Contact from the seller gives them the little bit of reassurance they need to re-confirm they have made the right decision. Again this is more evident with big ticket items.
2. It will make the client feel all warm and fuzzy. It will let the client know you do actually care about getting their business (especially important where there the opportunity for re-occuring sales). It will help you build trust with the client and it will leave them a lot receptive to more receptive to doing business again with you in the future – because they know they are a valued client and you treat your valued clients well.
Happy Marketing,
James