Dear Friend,
The most profitable combination of words in the world are – “Do You Want Fries With That?”
And it’s the one question most business owners DON’T ask.
It is the most cost effective strategy you can use to increase your average client sale – because it doesn’t cost you anything.
AND – if done correctly, serves the absolute best needs of your client. (this is key)
In the video store hey days – one store owner asked the client if they would like to get 2 weekly videos for the price of 1 whenever they rented an overnight video.This single question was worth $100K – the client ends up with 3 times the entertainment.
If you know your product line well – you can tailor your “Do You Want Fries With That” question based on what your client is purchasing.
When a client buys a product – ask yourself what else they might need.
- If your client buys a shovel – you might ask them if they need gloves to stop blisters.
- If your client buys a printer – you might ask them if they need paper to print on.
This is a very powerful strategy – way too powerful to neglect and the best thing is you can implement this immediately – in fact you can ask your very next client.
Market Smarter – Not Harder,
James
PS. If you are nervous about asking – remember this, if your clients are not interested, they will politely decline – but neither of you will know if you don’t ask.
PPS. Always ask with the clients best needs at heart and you will have the greatest success.
PPPS. Some (very profitable) businesses have a suite of products they can offer and wont stop asking the question until you decline. This is very extreme and may not be suited to all business – however you can safely ask once.