“Live And Die By The Sword…”
Dear Friend, If you’re a business owner – this is you Living and Dying by the sword, whether you like it or not. If you have employees or a family to support – this is what you are being held to. Their success or failure is in your hands. No pressure – right! It’s not […]
“The World Is Suffering From A Lack Of Excitement…”
Dear Friend, How many people do you know who bounce out of bed in the morning itching to go to work – because what they do is going to change the world. It might only be a small part of the world, say your local neighbourhood – but they are going to make a difference. […]
“When Do You Stop Investing In Marketing…”
Dear Friend, This is a trick question – even if they turn the lights off and your landlord kicks you out, good, optimised marketing is the last thing you stop investing in. So why is it Marketing is often first thing business owners stop investing in…? The short answer is – their marketing doesn’t work. […]
There Is No Problem In Business Which Can Not Be Solved By Good Marketing
Dear Friend, How good would it be if there was a key on your computer keyboard which said “Just fix the problem”. In the world of business – the “Just fix the problem” key is Marketing. If you don’t have enough money to pay the electricity bill – you hit the Marketing key and in […]
Long Term Strategy vs Short Term Tactics
Dear Friend, When you are under the pump, when you just have to make the next sale to stop the electricity being turned off, it can be hard to remember who you are selling to is actually a person too… AND most likely the best lead source for your NEXT customer. If someone buys your […]
Are They Customers Or Clients
Hello , If you are new here – it won’t be long before you get sick of me harping on about how much of your business success lays in how you THINK about doing business. Thought comes before the doing… which leads me to a distinction which will be very useful in building success into […]