G’Day,
Facebook is not a strategy – it’s a source of traffic.
It’s where people go to hang out in the online world we live in. You can catch up with anyone, at any time anywhere in the world where you have an internet connection.
And with the internet.org Facebook initiative – it won’t be long until everyone can get online.
So – the question for you business owners is, are you best utilising this source of traffic?
Are you using the right etiquette?
To me – Facebook is like an online cafe. You go their to hang out with your friends – and no-one likes the friend in the group who is always looking for the opportunity to sell something.
It’s the same online – if someone likes your business page, it’s because they are interested in what you have to say…
Not because they want to be blasted with your ads every time they jump online.
Unless you truly have an unbelievable sale – one you will never, ever repeat – then you should never advertise your products on Facebook.
Not one person has ever said – I’m going to a cafe to be advertised to. I buy the magazine for the adverts.
So – the question is…
How Do You Advertise On Facebook Without Advertising
It’s called content marketing – and whilst it may seem like a hot new topic…
Content Marketing has been around since the dawn of magazines. Savvy business owners don’t buy ad space in magazines – unless it’s strategically plan in relation to an article they have running on their product or services.
Content marketing engages the audience. It’s not an interruption in their day – it is a welcome discovery on a topic they are interested in.
It discusses the options and solutions to a problem they need to solve.
The problem might be where to get their car serviced, what shoes they need for a night out, how to colour their hair, the best way to get fit, what they need to do about their finances.
By giving content and discussing the problem – you jump ahead of all those people who are relying on ads.
Make Your Marketing Work Harder!
James HIll