Dear Friend,
How many people do you know who bounce out of bed in the morning itching to go to work – because what they do is going to change the world. It might only be a small part of the world, say your local neighbourhood – but they are going to make a difference. How many people do you really know…
Not many – right?
When it comes to work or running a business, a lot of people say – it’s just a job, or it pays the bills, it’s a means to an end… depressing isn’t it.
They are suffering from a lack of excitement – most likely because they are running a me too business.
Excitement doesn’t come from doing the same thing as everyone else. It comes from making a real difference to some else’s life – whether it be millions of people, or just the people in your neighbourhood. It’s solving their problem and leaving them with a smile.
How do you make your clients smile?
Why are your clients so happy to be doing business with you? Are they really happy… or are you in fact just lucky to have a little part of the ‘Me Too’ sector. If this is you – someone with Marketing skills will steal your clients in the blink of an eye. This is how businesses suddenly fail.
Set yourself aside from other business in your market. Give you clients a reason to smile, give them a reason to do business with you.
Be unique, make a difference in their life.
Make Your Marketing Work Harder,
James
PS. When you do something different – there is not much competition. Everyone else is too afraid to stick their neck out – and you will grow a lot fast than your competition.
PPS. It doesn’t stop here – My next post “Live and Die By The Sword…” is the key to unlocking your business potential (and keeping you and your clients smiling).